Salesforce cutting 1,000 roles while hiring salespeople for AI

Salesforce is cutting jobs as its latest fiscal year gets underway, according to a person familiar with the matter, even as the company simultaneously hires workers to sell new artificial intelligence products.

More than 1,000 roles will be affected, according to the person, who asked not to be identified because the information is private. Displaced workers will be able to apply for other jobs internally, the person added.

A representative of San Francisco-based Salesforce declined to comment. It couldn’t be determined which divisions the reductions were focused in. Salesforce had nearly 73,000 workers as of January 2024, when that fiscal year ended.

Technology companies have grown more accustomed to regular job reductions after a massive wave of layoffs at the start of 2023. So far this year, Amazon.com, Microsoft Corp. and Meta Platforms. have all moved to trim their corporate workforces.