Xiaohongshu seen as setting up shop at Causeway Bay

Times Square, which rents office space to Alibaba, is reported to be Xiaohongshu's future landlord. SING TAO
Times Square, which rents office space to Alibaba, is reported to be Xiaohongshu's future landlord. SING TAO

TikTok rival Xiaohongshu has reportedly rented a 7,000-square-foot office in Causeway Bay after rumors of a supposed Hong Kong listing plan surfaced last year.

The mainland social media platform, gaining global recognition as RedNote, is said to have leased a flat in Times Square for its Hong Kong office, with a rent of HK$40 per sq ft, according to local media.

Times Square has leased offices to a number of large Chinese enterprises, such as Alibaba (9988). The e-commerce giant took the 26th floor of Block 1 for its headquarters, and is now renting more than 100,000 sq ft of floor space in the office tower complex.

Last year, Xiaohongshu was purportedly planning to apply for a Hong Kong listing, according to a Financial Times report.